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Oct 29, 2020
4 min

Want more innovation and better performance from your employees?

Fighting the impact of a pandemic with a new social contagion There is no script for turning around and growing your business in the face...

8 views0 comments

Dennis Sullivan

Sep 24, 2020
4 min

Tragedy, risk, failure, success & how to turn around a brand even in the worst of times

The ONE most important question you should always ask Let me tell you a story about the McVicker family. It’s a story about loss, tragedy...

16 views0 comments

Emergency Survive & Thrive Webinar for Small Businesses - Steps to Adapt in the 2020 Pandemic

Dennis Sullivan

Apr 7, 2020
2 min

Emergency Survive & Thrive Webinar for Small Businesses - Steps to Adapt in the 2020 Pandemic

This is a defining moment for many business owners. Some are choosing to wave a white flag and close their doors amid the pandemic...

167 views0 comments

How to apply for a $10K emergency cash advance from SBA

Dennis Sullivan

Apr 7, 2020
1 min

How to apply for a $10K emergency cash advance from SBA

Update: Maryland is no longer accepting applications for the COVID-19 Emergency Relief Fund and the Grant Fund. In addition, awards of ...

10 views0 comments

ONE thing that can solve your two biggest challenges: Employee recruitment & retention

Dennis Sullivan

Feb 26, 2020
4 min

ONE thing that can solve your two biggest challenges: Employee recruitment & retention

“Why should I come work for you?” I asked. “We have good benefits,” the manager responded. “Stop, stop, stop." I interrupted. "Just about...

69 views0 comments

Lessons learned from the top Super Bowl ads any business can apply

Dennis Sullivan

Feb 10, 2020
4 min

Lessons learned from the top Super Bowl ads any business can apply

5 proven steps you can use in your own marketing that have worked for thousands of years Did you see who won the Best Ads from the Super ...

316 views0 comments

Want the secret to the most effective marketing formula? Tune into the Super Bowl

Dennis Sullivan

Jan 29, 2020
4 min

Want the secret to the most effective marketing formula? Tune into the Super Bowl

As you watch this year’s Super Bowl game, check out the “other” game. That’s the game in which millions of dollars have been spent by som...

245 views0 comments

Strategic Planning Made Easy: 4 Factors that Will Guide & Inspire Your Team

Dennis Sullivan

Jan 25, 2020
3 min

Strategic Planning Made Easy: 4 Factors that Will Guide & Inspire Your Team

Strategic planning is like golf. Most people have tried playing golf. As much as some look forward to it and others dread it, there are v...

17 views0 comments

Create an Entrepreneurial Mindset: 3 Things You Can Do Right Away to Increase Profits

Dennis Sullivan

Dec 30, 2019
4 min

Create an Entrepreneurial Mindset: 3 Things You Can Do Right Away to Increase Profits

Just hours away from meeting our marketing deadline for one of the largest financial events in the country, and we still didn’t have a co...

20 views0 comments

How to attract & keep the best and brightest

Dennis Sullivan

Sep 26, 2019
4 min

How to attract & keep the best and brightest

5 recruiting tactics you can use today when hiring millennials -- soon to be the largest generation in the workforce There is one TV show...

21 views0 comments

Market Segmentation - 4 easy steps to apply a market segmentation strategy for maximum ROI

Dennis Sullivan

Jul 8, 2019
6 min

Market Segmentation - 4 easy steps to apply a market segmentation strategy for maximum ROI

Mention the brand name Ford and what immediately comes to mind? How about Starbucks? Wal-Mart? When you think about Ford, most likely you...

162 views0 comments

A solution to the #1 challenge facing small business owners

Dennis Sullivan

Jul 1, 2019
4 min

A solution to the #1 challenge facing small business owners

The real secret to finding more employees that will help you grow When Kevin Plank began Under Armour he always carried two business card...

20 views0 comments

Why is everyone going to the beach except you?

Dennis Sullivan

Jun 11, 2019
3 min

Why is everyone going to the beach except you?

4 tips to help you take a break from your own business This is the toughest time of the year for many small business owners. Why? Because...

50 views0 comments

The Art & Science of a Turnaround - The Answers to Your Toughest Challenges May Be in Your Data

Dennis Sullivan

May 28, 2019
4 min

The Art & Science of a Turnaround - The Answers to Your Toughest Challenges May Be in Your Data

By Dennis J. Sullivan It’s hard to miss Duluth Trading Company’s iconic ads for Buck Naked Underwear for men. With slogans such as, “No p...

34 views0 comments

How to generate the ONE THING business owners want most

Dennis Sullivan

May 15, 2019
3 min

How to generate the ONE THING business owners want most

Every business owners wants more leads -- and not just any leads, but qualified leads. The secret: give your prospects what they want most!

26 views0 comments

Dennis Sullivan

Mar 28, 2019
1 min

Building a Brand That Sells

How to Stand Out & Compete without Spending a Fortune

137 views0 comments

The 800-pound gorilla you can use to motivate others – more powerful than monetary incentives!

Dennis Sullivan

Mar 22, 2019
4 min

The 800-pound gorilla you can use to motivate others – more powerful than monetary incentives!

How can you motivate others to perform more effectively? I remember when I was promoted to manager early in my career, the most challengi...

33 views0 comments

Dennis Sullivan

Mar 15, 2019
3 min

Competing with Big Brands?

No worries. You have one thing they don’t that gives you the edge One of the best parts of my job is finding new ways for small businesse...

33 views0 comments

Quit trying to sell based on features and advantages! It's not enough.

Dennis Sullivan

Mar 1, 2019
3 min

Quit trying to sell based on features and advantages! It's not enough.

I can’t tell you how many times business owners try to impress clients with features that discuss the characteristics of a product. Most ...

37 views0 comments

You may be killing your best marketing program – and not even know it!

Dennis Sullivan

Feb 22, 2019
2 min

You may be killing your best marketing program – and not even know it!

Just about every business depends on referrals. They are far and away the most effective marketing program for any business. More than ha...

33 views0 comments

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