Dennis Sullivan
Want more innovation and better performance from your employees?
Fighting the impact of a pandemic with a new social contagion There is no script for turning around and growing your business in the face...
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Dennis Sullivan
- Sep 24, 2020
- 4 min
Tragedy, risk, failure, success & how to turn around a brand even in the worst of times
The ONE most important question you should always ask Let me tell you a story about the McVicker family. It’s a story about loss,...
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Dennis Sullivan
- Apr 7, 2020
- 2 min
Emergency Survive & Thrive Webinar for Small Businesses - Steps to Adapt in the 2020 Pandemic
This is a defining moment for many business owners. Some are choosing to wave a white flag and close their doors amid the pandemic...
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Dennis Sullivan
- Apr 7, 2020
- 1 min
How to apply for a $10K emergency cash advance from SBA
Update: Maryland is no longer accepting applications for the COVID-19 Emergency Relief Fund and the Grant Fund. In addition, awards of...
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Dennis Sullivan
- Feb 26, 2020
- 4 min
ONE thing that can solve your two biggest challenges: Employee recruitment & retention
“Why should I come work for you?” I asked. “We have good benefits,” the manager responded. “Stop, stop, stop." I interrupted. "Just about...
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Dennis Sullivan
- Feb 10, 2020
- 4 min
Lessons learned from the top Super Bowl ads any business can apply
5 proven steps you can use in your own marketing that have worked for thousands of years Did you see who won the Best Ads from the Super...
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Dennis Sullivan
- Jan 29, 2020
- 4 min
Want the secret to the most effective marketing formula? Tune into the Super Bowl
As you watch this year’s Super Bowl game, check out the “other” game. That’s the game in which millions of dollars have been spent by...
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Dennis Sullivan
- Jan 25, 2020
- 3 min
Strategic Planning Made Easy: 4 Factors that Will Guide & Inspire Your Team
Strategic planning is like golf. Most people have tried playing golf. As much as some look forward to it and others dread it, there are...
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Dennis Sullivan
- Dec 30, 2019
- 4 min
Create an Entrepreneurial Mindset: 3 Things You Can Do Right Away to Increase Profits
Just hours away from meeting our marketing deadline for one of the largest financial events in the country, and we still didn’t have a...
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Dennis Sullivan
- Sep 26, 2019
- 4 min
How to attract & keep the best and brightest
5 recruiting tactics you can use today when hiring millennials -- soon to be the largest generation in the workforce There is one TV show...
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Dennis Sullivan
- Jul 8, 2019
- 6 min
Market Segmentation - 4 easy steps to apply a market segmentation strategy for maximum ROI
Mention the brand name Ford and what immediately comes to mind? How about Starbucks? Wal-Mart? When you think about Ford, most likely you...
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Dennis Sullivan
- Jul 1, 2019
- 4 min
A solution to the #1 challenge facing small business owners
The real secret to finding more employees that will help you grow When Kevin Plank began Under Armour he always carried two business...
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Dennis Sullivan
- Jun 11, 2019
- 3 min
Why is everyone going to the beach except you?
4 tips to help you take a break from your own business This is the toughest time of the year for many small business owners. Why? Because...
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Dennis Sullivan
- May 28, 2019
- 4 min
The Art & Science of a Turnaround - The Answers to Your Toughest Challenges May Be in Your Data
By Dennis J. Sullivan It’s hard to miss Duluth Trading Company’s iconic ads for Buck Naked Underwear for men. With slogans such as, “No...
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Dennis Sullivan
- May 15, 2019
- 3 min
How to generate the ONE THING business owners want most
Every business owners wants more leads -- and not just any leads, but qualified leads. The secret: give your prospects what they want most!
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Dennis Sullivan
- Mar 28, 2019
- 1 min
Building a Brand That Sells
How to Stand Out & Compete without Spending a Fortune
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Dennis Sullivan
- Mar 22, 2019
- 4 min
The 800-pound gorilla you can use to motivate others – more powerful than monetary incentives!
How can you motivate others to perform more effectively? I remember when I was promoted to manager early in my career, the most...
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Dennis Sullivan
- Mar 15, 2019
- 3 min
Competing with Big Brands?
No worries. You have one thing they don’t that gives you the edge One of the best parts of my job is finding new ways for small...
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Dennis Sullivan
- Mar 1, 2019
- 3 min
Quit trying to sell based on features and advantages! It's not enough.
I can’t tell you how many times business owners try to impress clients with features that discuss the characteristics of a product. Most...
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Dennis Sullivan
- Feb 22, 2019
- 2 min
You may be killing your best marketing program – and not even know it!
Just about every business depends on referrals. They are far and away the most effective marketing program for any business. More than...
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