“Why should I come work for you?” I asked. “We have good benefits,” the manager responded. “Stop, stop, stop." I interrupted. "Just about every company offer...

5 proven steps you can use in your own marketing that have worked for thousands of years Did you see who won the Best Ads from the Super Bowl? By “best,” I d...

As you watch this year’s Super Bowl game, check out the “other” game. That’s the game in which millions of dollars have been spent by some of the world’s lea...

Strategic planning is like golf. Most people have tried playing golf. As much as some look forward to it and others dread it, there are very people who play ...

Just hours away from meeting our marketing deadline for one of the largest financial events in the country, and we still didn’t have a contract for one of th...

5 recruiting tactics you can use today when hiring millennials -- soon to be the largest generation in the workforce There is one TV show that is considered ...

Mention the brand name Ford and what immediately comes to mind? How about Starbucks? Wal-Mart? When you think about Ford, most likely you immediately thought...

The real secret to finding more employees that will help you grow When Kevin Plank began Under Armour he always carried two business cards. One said Kevin Pl...

4 tips to help you take a break from your own business This is the toughest time of the year for many small business owners. Why? Because while everyone else...

By Dennis J. Sullivan It’s hard to miss Duluth Trading Company’s iconic ads for Buck Naked Underwear for men. With slogans such as, “No pinch, no stink, no sw...

Every business owners wants more leads -- and not just any leads, but qualified leads. The secret: give your prospects what they want most!

How to Stand Out & Compete without Spending a Fortune

How can you motivate others to perform more effectively? I remember when I was promoted to manager early in my career, the most challenging question I faced w...

No worries. You have one thing they don’t that gives you the edge One of the best parts of my job is finding new ways for small businesses to compete with ma...

I can’t tell you how many times business owners try to impress clients with features that discuss the characteristics of a product. Most of the time the clie...

Just about every business depends on referrals. They are far and away the most effective marketing program for any business. More than half of all sales are ...

How to scan the marketing environment for any product or service

When a business owner calls me, the conversation usually goes something like this… “I hear you may know a thing or two about marketing. So, what can you do t...

An ancient art form to get more people to buy from you Storytelling: The secret to reduce customers’ counterarguments & increase brand recall If I asked you,...