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Environmental Scanning
How to scan the marketing environment for any product or service
Dennis Sullivan
Feb 18, 20191 min read
What Nordic walking poles can teach us about one of the most profound business dilemmas today
When a business owner calls me, the conversation usually goes something like this… “I hear you may know a thing or two about marketing....
Dennis Sullivan
Feb 15, 20193 min read
Storytelling: The secret to reduce customers’ objections & increase brand recall
An ancient art form to get more people to buy from you Storytelling: The secret to reduce customers’ counterarguments & increase brand...
Dennis Sullivan
Feb 9, 20193 min read
Dennis Sullivan
Feb 8, 20190 min read
What a tiny hole-in-the-wall diner can teach us about branding
“Here the customer is never right!!!” I just bought my first coffee mug from a diner. The staff there was rude, obnoxious, and from the...
Dennis Sullivan
Feb 8, 20192 min read
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