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Environmental Scanning

How to scan the marketing environment for any product or service

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What Nordic walking poles can teach us about one of the most profound business dilemmas today

When a business owner calls me, the conversation usually goes something like this… “I hear you may know a thing or two about marketing....

Storytelling: The secret to reduce customers’ objections & increase brand recall

An ancient art form to get more people to buy from you Storytelling: The secret to reduce customers’ counterarguments & increase brand...

How to easily create a SWOT Analysis to give your a competitive advantage

What a tiny hole-in-the-wall diner can teach us about branding

“Here the customer is never right!!!” I just bought my first coffee mug from a diner. The staff there was rude, obnoxious, and from the...