Dennis Sullivan
Environmental Scanning
How to scan the marketing environment for any product or service
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Dennis Sullivan
- Feb 15, 2019
- 3 min
What Nordic walking poles can teach us about one of the most profound business dilemmas today
When a business owner calls me, the conversation usually goes something like this… “I hear you may know a thing or two about marketing....
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Dennis Sullivan
- Feb 9, 2019
- 3 min
Storytelling: The secret to reduce customers’ objections & increase brand recall
An ancient art form to get more people to buy from you Storytelling: The secret to reduce customers’ counterarguments & increase brand...
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Dennis Sullivan
- Feb 8, 2019
- 0 min
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Dennis Sullivan
- Feb 8, 2019
- 2 min
What a tiny hole-in-the-wall diner can teach us about branding
“Here the customer is never right!!!” I just bought my first coffee mug from a diner. The staff there was rude, obnoxious, and from the...
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