Best Practices Journal

Featured Articles

An ancient art form to get more people to buy from you

Dennis Sullivan

If I asked you, why would someone want to buy what you have to offer, you can probably give me some very good, rational reasons.

Take one of my clients as an example. In a ...

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William James Glackens (American, Philadelphia, Pennsylvania 1870–1938 Westport, Connecticut). Bequest of Miss Adelaide Milton de Groot (1876–1967), 1967

Crowd at the Seashore

Why is everyone going to the beach except you

Dennis Sullivan

This is the toughest time of the year for many small business owners.

Why? Because while everyone else is talking about the vacations they plan to take this summer with their families, the owners are ...

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Competing with major brands?

By Dennis Sullivan

One of the best parts of my job is finding new ways for small businesses to compete with major brands. We love a good challenge! The big brands seem to have all the advantages with ...

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Arthur Wesley Dow (American, Ipswich, Massachusetts 1857–1922 New York State)

The Big Sky, or Marshes
Dow's works explore the expressive potential of color. This is one of three versions of Big Sky, or Marshes following a trip Dow took to Arizona and California in 1912 and responded with a tiny, but visually expansive, image with a planar landscape stretched beneath an expressive sky. Here, hot hues evoke a desert shimmering with mirages, with a lightly washed tonal layer applied first to subdue dramatic cloud formations.

For your next BIG IDEA, try this!

By Dennis Sullivan

Do we really need more data?

It is true that we have the technology now to sift through millions of records, find patterns of buying behavior and reveal correlations between variables faster than you can ...

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